Prune the Product Tree

Ingredients:

• Customers who attended your conference

Players (5..8 recommended):

Directions:

The goal of this online version of Prune the Product Tree is to analyze the benefits of a meeting, conference, or event. The layers and regions on the tree help allow attendees to think visually and provide you with a larger variety of ideas. Clicking this image will lead you to an “instant play” game at innovationgames.com. You will see this image as the “game board” and three icons at the upper left corner of the site:

• Red Apples: Benefits you expected and got.
• Rotten Apples: Benefits you expected but didn’t get.
• Presents: Unexpected benefits that made the conference great.

The multi-layered regions of this tree are designed to capture a variety of information about these benefits. Where did the players receive these benefits (at the conference or at work)? What was the nature of the benefit (personal or professional)? And what about the conference infrastructure – the roots of the tree (before the conference or after the conference)? By exploring these dimensions with players, you can create better conferences in the future.

Players add the benefits to the game board by dragging an icon to the tree and describing it. For this collaborative online game, you and the players are able to view each move in real time. Use the integrated chat facility to inquire about the plays and communicate with your customers.
Key Points:

• This interactive game provides valuable information about your customers’ desires and how you can improve your events. The new perspective offers ways you can enhance your conferences in order to benefit both your customers and yourself.
• Remember that this is just one example of how you can use Prune the Product Tree.